In the Kitchen with Le Creuset
Early this year, a handful of food photographers were commissioned by Le Creuset in collaboration with Unsplash to shoot their products in kitchens with open shelving, showcasing their cookware as a full range kitchen solution.
I rented homes around the Atlanta area, and descended upon it on shoot day with crates and crates of Le Creuset cookware + coordinating props to breathe life to the kitchen I had envisioned in my mind.
Sketches, Pinterest mood boards and a detailed documentation of the elements and their placements ensured efficiency on the set.
The existing kitchen was first stripped down of all its existing cookware and decor, then re-decorated with the Le Creuset cookware along with plants and props that were hand-picked to work in harmony with the product and kitchen colors.
Then we began the shoot.